Christine

Friscic

GO-TO- MARKET LEADER   //   BRAND DEVELOPER   //   CONTENT STRATEGIST

STRATEGIC
MARKETING

LEADER

A seasoned marketing leader, Christine excels at aligning marketing efforts to revenue goals. With a proven ability to build and lead high-performing teams, she consistently drives increased visibility in the market and accelerates growth for leading SaaS companies.

Christine's experience spans early-stage start-ups, global enterprises, and everything in between. She is known for her human-first  leadership, get-it-done attitude, and collaborative approach to powering go-to-market success.

Kudos

"Over her five years at Gainsight, Christine was instrumental in shaping our success as the business grew and evolved. She's a dedicated and resilient leader whose impact will be felt for years to come."

“Christine is one of the best product and marketing leaders I have worked with. She played a pivotal role at Gainsight in building, developing, and leading the product marketing team. She has demonstrated herself as a cross-functional leader, working across key business functions to gain alignment and move strategic initiatives forward. She can understand the technical aspects of a product and the nuances of the market landscape. She is a caring leader who wants the best for her team and is unafraid to jump in and do the work. I greatly enjoyed my time working with her and truly think she is a phenomenal leader.”

“Christine consistently demonstrates diligence, attention to detail, and strong organizational skills, guiding her team effectively while fostering a collaborative, cross-functional environment. She is a dedicated team player and an exceptional leader, whose contributions will leave a lasting positive impact on our organization.”

"Christine has been pivotal in AnyRoad's growth over the last several years, helping us define our brand narrative, elevate our market position, guide our go-to-market approach, and empower our revenue teams. I couldn't ask for a more dedicated, forward-thinking leader to champion AnyRoad and fuel our growth."

PORTFOLIO

REBRAND & NEW MESSAGING

EXECUTIVE EXPERIENTIAL SUMMIT

INNOVATION KEYNOTES

MESSAGING EVOLUTION

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