Christine

Friscic

GO-TO-MARKET LEADER   //   NARRATIVE DESIGNER   //   PRODUCT EVANGELIST

Defining Categories.

Driving
Growth.

Scaling

IMPACT.

Christine is a product marketing leader who turns product velocity into market advantage, building the narratives, launch systems, and category positioning that help SaaS companies stand apart in crowded markets. She specializes in translating complex products into clear, differentiated stories that drive adoption, accelerate pipeline, and reinforce market leadership.

Her work sits at the intersection of product, narrative, and go-to-market execution. From defining platform narratives to operationalizing repeatable launch engines, she ensures innovation doesn’t just ship, it lands with impact. She has led initiatives that transform how companies communicate value, creating consistent market moments that keep brands relevant and buyers engaged.

Christine builds and leads high-performing teams grounded in clarity, accountability, and collaboration. By tightly aligning marketing to product and revenue, she turns strategy into executionand execution into measurable growth.

Kudos

"Over her five years at Gainsight, Christine was instrumental in shaping our success as the business grew and evolved. She's a dedicated and resilient leader whose impact will be felt for years to come."

“Christine is one of the best product and marketing leaders I have worked with. She played a pivotal role at Gainsight in building, developing, and leading the product marketing team. She has demonstrated herself as a cross-functional leader, working across key business functions to gain alignment and move strategic initiatives forward. She can understand the technical aspects of a product and the nuances of the market landscape. She is a caring leader who wants the best for her team and is unafraid to jump in and do the work. I greatly enjoyed my time working with her and truly think she is a phenomenal leader.”

“Christine consistently demonstrates diligence, attention to detail, and strong organizational skills, guiding her team effectively while fostering a collaborative, cross-functional environment. She is a dedicated team player and an exceptional leader, whose contributions will leave a lasting positive impact on our organization.”

"Christine has been pivotal in AnyRoad's growth over the last several years, helping us define our brand narrative, elevate our market position, guide our go-to-market approach, and empower our revenue teams. I couldn't ask for a more dedicated, forward-thinking leader to champion AnyRoad and fuel our growth."

PORTFOLIO

ANYROAD RE-BRAND & MESSAGE DEVELOPMENT

EXECUTIVE EVENT SERIES

GAINSIGHT INNOVATION KEYNOTES

ANYROAD MESSAGING EVOLUTION

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